Life is Good, REEF Partner in New Collaboration

Life is Good, a positive lifestyle and apparel brand, announced its partnership with REEF, a provider of beach and surf-inspired footwear, just in time for warmer months. The collaboration celebrates fun, freedom, and the spirit of the beach.

The two brands, both founded by pairs of brothers, share similar values and the desire to spread good vibes through inspirational art and comfortable, accessible styles. REEF, known for innovative and comfortable footwear and apparel, will bring its craftsmanship to Life is Good’s signature designs and aesthetic.

“What we wear is an expression of the energy and attitude we want to show the world,” said Bert Jacobs, co-founder and Chief Executive Optimist of Life is Good. “With our new partners at REEF, we’re excited to give people a choice to start their day with positive energy, one step at a time. This collaboration brings our message of optimism to life in a new way for Life is Good, while developing an even stronger relationship with the beach community.”

The product assortment includes sandals and flip-flops for men and women, featuring Life is Good’s unique designs. The collection is available on Reef.com, Lifeisgood.com, and in Life is Good retail locations.

“The collaboration between REEF and Life is Good further solidifies our mission to encourage people to live comfortably, give back to their community and have a positive outlook every day,” said Mike Jensen, president of REEF. “The design of this collection satisfied a simple goal for both of our teams – enabling consumers to slip on these sandals and instantly feel that ‘life is good.'”

As with all Life is Good products, for every purchase of Life is Good + REEF footwear, the brand will continue to donate 10 percent of its annual net profits to the Life is Good Kids Foundation, which improves the quality of care for more than 1 million of the nation’s at-risk youth. Additionally, REEF has donated $5,000 to the Foundation in honor of this exciting partnership.

To view all the designs and learn more about the collaboration, visit LifeisGood.com.