Making a play from court to everyday life, Wilson Sporting Goods Co. introduces, Wilson Sportswear, an apparel line that aims to empower people to live like an athlete. The line is available in China and the United States and signals the evolution of Wilson into its next phase as a household athletic lifestyle brand.
As part of the strategy driving the evolution, Wilson will merge the intersection of sport, fashion and culture. Tapping its roster of athletes and sport heritage for inspiration, Wilson also will collaborate with notable partners that drive and shape culture as we know it.
“For more than a century, Wilson has been designing equipment to the specifications required by the world’s greatest athletes,” said Gordon Devin, President of Wilson Sportswear. “We are excited to extend our craftsmanship, history and heritage to apparel. As athletes continue to redefine themselves, Wilson is redefining the athletes’ uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes.”
New Wilson Sportswear items are expected to drop bi-weekly, with special collaborations planned around key moments in sport culture. The line includes an array of premium crafted sets for men and women including French Terry Hookups and Woven Warmups.
The Starting Lineup from Wilson Sportswear is sold exclusively at Wilson.com in the United States and via WeChat and other leading brand sites in China.
Later this year, Wilson will open its first-ever retail locations in Chicago, New York, Beijing, Shanghai and more – in which consumers will be able to immerse themselves in the world of sport and interact with the Wilson collection of sportswear and sporting equipment first-hand.
With the launch of Wilson Sportswear, Wilson is extending its advisory staff network – comprising more than 10,000 professional athletes, coaches and teaching pros – to include a select group of esteemed luminaries who intersect sport culture in unique ways.