Trek Bicycle has shortened the path-to-purchase for customers by providing retailers a way of displaying its in-store inventory on the brand’s website, trekbikes.com, through digital integration with Locally, a platform that connects online shoppers with stores that carry the products they are searching for in their local area.
To address the changes in consumer shopping behavior and the increased need to connect people with the places that carry bicycles during a time of increasing demand, Trek retailers’ inventory is available for trekbikes.com visitors to browse and purchase.
With Locally, Trek retailers can create easy online shopping experiences for customers, allowing them to browse their available Trek, Bontrager, Electra and other participating Trek aftermarket partners’ products on trekbikes.com.
With millions of visits to trekbikes.com each year, the ability for consumers to view, buy and reserve local retailer’s products online will lead to an increase in in-store traffic, greater sales potential and the opportunity for retailers to connect with new customers in their area who might not have been aware of their store.
“The Trek Bicycle websites are addressing the expectations of today’s shoppers by adding visibility into local inventory among thousands of specialty bike shops,” said Teddy Schiavoni, VP of Business Development at Locally.com. “Supply channels are bottlenecked getting equipment to consumers. As Trek leads the charge to connect local dealers with stock, they are supporting both local businesses and shoppers with an unrivaled opportunity to enjoy outstanding customer satisfaction and build long-term loyalties. This relationship-building is precisely what omni-channel shopping is intended to do.”
Consumers conduct a lot of online research before purchasing. Keeping riders focused on the brand across channels, providing a phenomenal online experience, and offering a fantastic in- store experience are the keys to growing business and building relationships with life-long cyclists.
“Locally allows us to connect our customers to the bike of their dreams, in their own backyard.” said Steve Novoselac, Director of Digital IT at Trek Bicycle. “We are on a mission to change the world, by getting more people on bikes. Buying a bike is a better experience at retail, so if we can help get more people on bikes faster by showing somebody the bike they want is down the street, at their locally owned bike shop rather than our warehouse, that’s better for them, it’s better for the bike shop, and it’s better for Trek.”
