OXO Introduces New Line, OXO Outdoor

OXO, the consumer brand from the housewares segment of Helen of Troy Ltd., announced the launch of a new line to its catalog of products: OXO Outdoor.

Expanding OXO’s portfolio of tools and gadgets beyond the home, the line brings the durability and thoughtful, universal design of OXO’s iconic products to create better outdoor cooking and clean-up experiences. OXO Outdoor is launching exclusively with retail partner REI and is available on REI.com and at REI stores across the country beginning this month.

For more than 30 years, OXO has been a trusted brand that makes every day better, creating thoughtfully designed tools that help make tasks and chores around the home easier: cooking, baking, food storage and organization, coffee and tea brewing, cleaning and baby care.

With OXO Outdoor, OXO saw an opportunity to provide quality cooking and cleaning tools that make outdoor experiences better, identifying an un-met need for tools on par with other outdoor equipment. OXO’s sister brand, Hydro Flask, is a leader in the outdoor hydration and gear channels. Its strong retail relationship with REI, combined with deep understanding of the market, provided OXO the perfect opportunity to enter the outdoor category.

From casual day and car campers to experienced trail enthusiasts, OXO Outdoor brings a selection of durable tools to meet the unique needs of campsite kitchens, without compromise in quality or experience. OXO Outdoor is launching an initial assortment of 10 products, a curated collection of items from OXO’s catalog that are best suited for the outdoors and carefully selected by OXO and REI, including sturdy grilling and cleaning tools, a portable and durable cutting board, a comfortable can opener, knife with protective sheath, and a shatterproof French press coffee maker.

REI and OXO will continue to share insights on customer needs to improve the outdoor kitchen experience and intend to develop and roll-out a thoughtful assortment of new, innovative tools for year two and beyond. Product development insights gleaned from REI’s co-op community of camping enthusiasts help to identify opportunities for better outdoor cooking tools and experiences through focus groups and rounds of hands-on testing at campsites.

OXO began to prioritize the outdoors in March 2020, as it officially joined 1% for the Planet, a global community of brands giving back to environmental nonprofits driving positive impact. OXO committed to give back 1 percent of annual sales to select non-profit organizations that champion environmental causes, providing millions of dollars of funds and resources to organizations that are addressing some of the most pressing environmental issues of the day. Now, OXO is proud to be 1% for the Planet’s leading housewares brand and largest corporate donor.

The OXO Outdoor collection includes:

  • OXO Outdoor Flexible Silicone Utensil 2-Piece Set – This silicone utensil set features high-heat resistant construction ideal for camp stove cooking. MSRP $16.95
  • OXO Outdoor Grilling Turner and Tongs Set – Durable duo fit for any grilling adventure, with a built-in bottle opener for campsite convenience. MSRP $19.95
  • OXO Outdoor Can and Bottle Opener – Comfortable, dependable design for effortless opening. MSRP $14.95
  • OXO Outdoor Campsite Squeeze Bottle Set – A reusable solution for storing, mixing, measuring, and dispensing cooking oil, condiments, syrup, soap, and more in camp kits. MSRP $9.95
  • OXO Outdoor Steady Surface Cutting Board – Dependable, double-sided design for stability in any camp kitchen setup. MSRP $11.95
  • OXO Outdoor Pots and Pans Scraper – Efficiently clear leftover food, grease and grime from dishes and cookware with one handy tool. MSRP $5.95
  • OXO Outdoor Cast Iron Grill Pan Brush – Tough enough to tackle cast iron and carbon steel cookware, gentle enough for non-stick pots and pans. Scrubs without soap or detergent to help preserve seasoning and protect surfaces. MSRP $9.95

Products that will be introduced soon include:

  • OXO Outdoor Campgrounds French Press – With a shatterproof Tritan Renew carafe – made from 50 percent certified recycled contents – the OXO Outdoors Campground French Press has a better-for-the-planet design for better coffee, anywhere. MSRP $24.95
  • OXO Outdoor 8-inch Chef’s Knife with Protective Sheath – Sharp, durable, and comfortable camp kitchen essential with a protective sheath that keeps knife safe and helps retain blade edge. MSRP $14.95
  • OXO Outdoor Griddle Turner – Durable, professional-grade turner is the perfect partner for grill pans, griddles, and cast-iron cooktops. MSRP $13.95

Visit REI.com for up-to-date product availability and information.