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HEX Introduces Camera-ready Ranger Sling XL

Bruce Christian -
HEX, a fashion accessory brand, introduces the Ranger Sling XL, expanding its range of discreet, street-ready DSLR/camera bags. To develop the Sling XL, HEX worked with...
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Brand Watch

evo to Open Campus in Tahoe City

Bruce Christian -
evo, the outdoor retail and experiences company, has plans to build a new campus location in Tahoe City, Calif. Campus Tahoe City will be located on the shores...
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Brand Watch

Marmot Taps Artist for Out of the Box Summer Collection

Bruce Christian -
Marmot, the heritage outdoor gear and apparel brand that has been building a community for those who love the outdoors since 1974, announced a...
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Brand Watch

lululemon Introduces Hike Collection

Bruce Christian -
lululemon moves deeper into the outdoor niche, launching lululemon hike – clothes designed for outdoor adventures. People have been hiking in lululemon activewear for quite some time,...
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Associations

Outdoor Market Alliance Wraps Up Summer Market Week

Bruce Christian -
Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing more than 175 brands in the outdoor, resort, run and...
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News

Fleet Feet Rockford Joins Fleet Feet Chicago

Bruce Christian -
Specialty running store franchise DLZIMCO. Inc, owner-operators of Fleet Feet Chicago, has acquired Fleet Feet Rockford. The move to acquire the Rockford location came...
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News

Tifosi Optics’ Sizzle Series Blends Performance with Lifestyle

Bruce Christian -
Tifosi Optics, a sport and lifestyle sunglasses brand, has introduced the Sizzle series sunglasses. Pushing the boundaries of crossover eyewear, the Sizzle is the...
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Brand Watch

GSM Outdoors Acquires SteelShad and Buckeye Lures

Bruce Christian -
GSM Outdoors has acquired two companies – SteelShad Lures and Buckeye Lures. Founded in 2016, SteelShad (pictured) has built a reputation for producing versatile lures....
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Brand Watch

Anon Appoints General Manager

Bruce Christian -
Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with roots in active lifestyle, has named Mark Wakeling as its General...
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Awards

Isbjörn’s Dolphin Sun Jumpsuit Wins SOA Kids Award

Bruce Christian -
Premium and sustainable outdoor kids wear brand Isbjörn of Sweden has won the Kids Award at the Scandinavian Outdoor Awards (SOA), for its Dolphin...
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