GSM Outdoors has acquired two companies – SteelShad Lures and Buckeye Lures.
Founded in 2016, SteelShad (pictured) has built a reputation for producing versatile lures. Known for its bladed bait design, SteelShad has become a tackle box staple for the tournament and recreational anglers. Originally founded in 2000, Buckeye has carved out a reputation for quality. The Spot Remover jig is synonymous with success for anglers.
“We are elated to add SteelShad to our growing portfolio of fishing brands,” said Crispin Powley, vice president of Fishing for GSM Outdoors. “Their products are proven to be effective across a multitude of scenarios, environments, and fish species. We are excited to apply our development capabilities and market knowledge to this brand and expand its already-successful lineup into some new and modern avenues.
“Buckeye Lures is an awesome brand that has been established throughout the industry for years as one that is built by anglers for anglers,” Powley said. “We already have some innovative products in development that we are certain will be valuable in every angler arsenal.”
For information on SteelShad Lures, visit its website HERE. To learn more about Buckeye Lures go HERE.
To learn more about the entire family of GSM brands, visit www.gsmoutdoors.com.
