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VJ Shoes, OCRWC Partner for 2022 OCR World Championships

Bruce Christian -
Obstacle Course Racing (OCR) athletes know shoes are important pieces of equipment, so it’s with great excitement the OCR World Championships announces it has partnered with VJ Shoes as...
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News

LIVSN Designs Opens Flagship Store in Arkansas

Bruce Christian -
LIVSN Designs, an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, has opened its first...
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News

2(X)IST Releases Flex-worthy Men’s Underwear

Bruce Christian -
2(X)IST, the underwear and men’s lifestyle known for cutting-edge fashion, has announced the release of “LIGHTNING,” a collection of high-end made performance-ready underwear pieces...
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Brand Watch

Igloo Releases Coolers Inspired by The Notorious B.I.G.

Bruce Christian -
Igloo released two Playmate coolers in tribute to The Notorious B.I.G., the legend who almost single-handedly reinvented east coast hip-hop in the early ‘90s....
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Green

Wood Underwear Partners with One Tree Planted

Bruce Christian -
U.S. men’s underwear company Wood Underwear believes there was no better way to celebrate Earth Month – April – than by counting how many...
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News

SOREL, prAna Release Limited-edition Inspired By Movement

Bruce Christian -
SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, have launched a limited-edition collaboration inspired by movement. The...
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News

Big Agnes Opens European Headquarters

Bruce Christian -
Big Agnes, the Colorado-based outdoor equipment brand, has opened its new European headquarters in Amsterdam. From its new office, the self-proclaimed “Mother of Comfort”...
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News

BOTE Announces Aggressive Retail Expansion

Bruce Christian -
BOTE, an innovator the paddleboard, kayak, and water lifestyle space, plans an aggressive rollout of new brick-and-mortar retail locations across the United States. The expansion...
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Brand Watch

Vibram Focuses on FiveFingers Category with Marketing Campaign

Bruce Christian -
Vibram has placed new focus on its FiveFingers category with the launch of a global digital campaign. Kicking off with a film that takes...
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News

Jack Wolfskin, Highsnobiety Introduce Limited Edition Collection

Bruce Christian -
Jack Wolfskin, a United Kingdom outdoor gear and apparel manufacturer, and Highsnobiety, a media platform that defines style, have partnered to launch a limited-edition...
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