Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with roots in active lifestyle, has named Mark Wakeling as its General Manager.
In this role, Wakeling will support the brand’s growth by overseeing a staff as well as setting the strategic direction for Anon’s future growth as an autonomous brand operating with the full support of Burton.
“Our vision is for Anon to become the global market leader for winter accessories, known for producing helmets at the pinnacle of safety and performance and the best helmet, goggle, and facemask system for all skiers and riders,” Wakeling said. “Our recent launches have done just that, and I’m excited to bring more new technology and categories to our customers in the future.”
Recently, Anon launched new technologies like WaveCel and expanded into additional categories, such as eyewear.
Wakeling brings more than 20 years of experience in the outdoor and active lifestyle industry to the position. He spent the past four years as the Global Business Unit Director of Anon and was with Burton for six years prior as the U.S. Sales Director of Specialty and Resorts.
Wakeling will be the conduit between the brands, leveraging support from Burton as Anon expands globally, building on its position as a category leader in winter sports accessories.
