Premium and sustainable outdoor kids wear brand Isbjörn of Sweden has won the Kids Award at the Scandinavian Outdoor Awards (SOA), for its Dolphin Sun Jumpsuit with Ocean Waste ECONYL regenerated nylon.
ECONYL transforms nylon waste from the ocean into regenerated nylon, with the same durability as new nylon. ECONYL can be recycled, recreated and remolded many times, which means new products like Isbjörn’s non-chemical sun products can be created without having to use new resources. Isbjörn plans to phase out using virgin microplastics in its products by 2026.
The jury, made up of renowned Scandinavian outdoor journalists, bloggers, designers and retailers, judged various products on criteria that included: design; innovation; sustainability and functionality. Dolphin Jumpsuit stood out to the judges who commented:
“Swimsuits for children have been around forever, but the functionality and sustainability of the Dolphin Sun Jumpsuit from Isbjörn of Sweden is far ahead of the broad mass,” the judges wrote. “The recycled fabric is partly made from old fishnets gathered in the ocean and has built in UV-protection. The product’s long life is another sustainability factor – it can be passed on to the next kid when outgrown. The jury also liked the idea of raising awareness among kids about the environmental challenges we face.”
Dolphin Jumpsuit is part of Isbjörn’s redesigned SPF50+ Sun Collection for the Spring/Summer 2023 season and includes a contrasting ocean graphic designed by talented artist Marie Chanteur. The design celebrates the world’s oceans and how protecting them is essential for future generations.
