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Brand Watch

ATN Gives Back to Hunters with Price Reductions

Bruce Christian -
Throughout August, ATN Corp., a tech optics company that provides digital and thermal long-distance scope image products, is helping hunters put meat in their freezers this fall with...
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Brand Watch

Bolle Releases 3 Glacier Sunglasses

Bruce Christian -
Bollé has introduced its latest collection of Glacier Mountain Range sunglasses that include: the Adventurer, Ascender, and Pathfinder as part of its Fall 2022 collection. This collection...
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News

FORLOH Introduces ‘The One Pack’

Bruce Christian -
Calling it “the perfect everyday hunting companion for quick outings,” FORLOH has released a sleek constructed, durable and customizable pack called “One." ​ True to FORLOH's...
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News

Polartec Summer Fleece Helps Regulate Body Heat

Bruce Christian -
Since the invention of the original PolarFleece in the early 1980s, Polartec, a Milliken & Company brand, shapes and defines how outdoor enthusiasts dress...
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Green

Hydro Flask Unveils Sustainability Efforts, GHG Emissions Goals

Bruce Christian -
Hydro Flask, a leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy brand, has announced progress on...
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News

Chubbies Brand Debuts ‘Everywear’ Pant

Bruce Christian -
Chubbies, the weekend-centric men’s apparel brand, looks to take over the pants game with the launch of its first-ever pants collection. After a decade...
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News

KICKS CREW Selects Forter to Scale Digital Commerce Operations

Bruce Christian -
Forter, a platform for digital commerce, announced KICKS CREW, a global e-commerce platform for sneakers and apparel, selected Forter to help scale its business...
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Cycling

E-bikes Changing the Channels

Martin Vilaboy -
D2C boom could be good news for non-bike shops The recent Eurobike event, held live in July in Frankfurt Germany, all but confirmed things:...
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Brand Watch

Mystery Ranch Announces Director of Product

Bruce Christian -
Mystery Ranch, an industry-leading pack company built on a heritage of comfortable load carriage, has named Dana 3 Gleason the new Director of Product. Gleason, otherwise known...
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Brand Watch

Geartrade to Feature ORTOVOX ‘UnNew’ Gear, Apparel

Bruce Christian -
For those gearing up for fall adventures, Geartrade, the outdoor marketplace for "UnNew" gear, is featuring a selection of apparel and packs from ORTOVOX,...
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