Chubbies, the weekend-centric men’s apparel brand, looks to take over the pants game with the launch of its first-ever pants collection. After a decade spent perfecting shorts wear, from casual to swim, the brand launches a full-length version of their most popular silhouette: The Everywear Pant.
The brand calls The Everywear Pant the “ultimate” performance casual pant. It features a buttery-soft, lightweight fabrication with Chubbies’ signature built-in four-way stretch for comfort and range of motion. These pants are designed to go everywhere and do anything.
“We’ve built a brand laser-focused on delivering weekend-ready apparel to our customers via proper-length shorts,” said Rainer Castillo, co-founder and president of Chubbies. “But, seasons change, and poison ivy exists. Today, we evolve our brand to include a silhouette you can wear seven days a week, 365 days a year. It’s still the same Chubbies… just a little longer.”
This launch comes after a series of product innovations from Chubbies, including the Everywear Lined Swim, Perforated Ultimate Training Shorts, and The Sunday Shirt, as the brand expands its product offering to incorporate more performance and fashion styling options.
Chubbies plans to release additional pant styles this year, including men’s athleisure joggers, sports joggers and stretch twill pants with the same fabric and fit as the brand’s Original Shorts.
“Our customer is at the core of everything we create at Chubbies,” said Kit Garton, VP of Product. “The Everywear Pant marks over three years of customer research, surveying, and wear-testing. We solved for year-round wearability while prioritizing comfort and versatility. Our Everywear Pant takes ‘performance’ to new extremes, including a water-resistant fabrication that can handle any hike and a wrinkle-resistant construction that makes them perfect for traveling. It’s the one pant you can’t afford not to own – you can dress them up and down, and they are so comfortable you’ll want to wear them every day.”
The Everywear Pants are available for purchase beginning at noon (EDT) today in stores and online for $94.50 at: https://bit.ly/3vkhugb. Available in six colors and in sizes S-XXL.
