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Brand Watch

Tune Outdoor Enters Lightweight Camper Market

Bruce Christian -
Denver’s Tune Outdoor has unveiled its innovative entry to the growing lightweight truck camper market, the Tune M1. The Tune M1 pop-up canopy truck topper...
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Brand Watch

Zamberlain Welcomes New General Manager

Bruce Christian -
Zamberlan, the third generation handcrafted Italian bootmaker, has hired industry veteran, Bob Whip, as U.S. General Manager. Whip’s strategic business leadership experience will bolster...
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Associations

NRF Says Retail Sales Increased Again in May

Bruce Christian -
Retail sales rose again in May as consumers continued to spend despite economic challenges, the National Retail Federation said. “Consumers continued to spend on household...
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Brand Watch

Accelerating Circularity Unveils Recycled Textile T-shirts

Bruce Christian -
The mission of Accelerating Circularity is to catalyze new supply chains and business models to turn spent textiles into mainstream raw materials. ACP is an...
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Market Research

Circana Reports Lifestyle Products Lead Gains for Outdoor Sales

Bruce Christian -
As consumers immerse themselves more in travel, concerts, sports and other social activities this year, outdoor retail industry sales trends are a reflection of...
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Brand Watch

Gnarly Nutrition Names Head of Marketing

Bruce Christian -
Gnarly Nutrition hired John Perry as its Head of Marketing. Perry brings more than two decades of strategic and creative marketing expertise for iconic...
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News

Helinox HDB Collection Designed for Ultimate Outdoor Space

Bruce Christian -
Helinox, creator of light, strong and most comfortable portable outdoor furniture, announced the HDB Collection, a line of packable furniture crafted with new styles,...
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Brand Watch

MSR Welcomes Product Line Manager for Stoves, Cookware

Bruce Christian -
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, has hired John Park as its Product Line Manager for MSR...
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Brand Watch

Balmain Rolls Out Fluent Order Management for Improved CX

Bruce Christian -
Historic Parisian fashion house Balmain has implemented Fluent Order Management’s Distributed Order Management System (DOM) across its online boutiques in Europe, the APAC region,...
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Brand Watch

Royal Robbins Launches Spring 2024 Collection

Bruce Christian -
Royal Robbins has launched its Spring 2024 apparel collection with focus on enabling adventure. Royal Robbins was started 55 years ago by Liz and Royal...
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