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Brand Watch

Sustainability, Inclusivity Drive OR’s 2024 Spring Apparel, Gear

Bruce Christian -
Outdoor Research (OR), the Seattle-based manufacturer of outdoor apparel and gear, unveiled its Spring 2024 collection, showcasing a line created with sustainability, technology and...
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Brand Watch

Solo Stove, Public Lands Create In-store Customer Experience

Bruce Christian -
Solo Stove, a home and outdoor lifestyle brand within the Solo Brands portfolio, announced a permanent in-store experience at the Public Lands store in...
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News

Middle Mile No Longer Supply Chain’s Middle Child

Bruce Christian -
CloudSort Corporation, a logistics technology company redefining how packaged goods move through the supply chain, marked its next industry impact at the Home Delivery...
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Brand Watch

SMITH Grows Running Category with Vert PivLock Sunglasses

Bruce Christian -
SMITH announced the growth of its performance running category with innovative trademarked eyewear the Vert PivLock sunglass, along with the addition of several professional...
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Brand Watch

Nocs Provisions Unveils Western Tanager Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars and accessories, has launched its Western Tanager Collection, a limited edition collection of styles inspired by the...
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Brand Watch

MYSTERY RANCH Launches Spring 2024 Collection

Bruce Christian -
MYSTERY RANCH, a pack company built on a heritage of comfortable load carriage, announced the launch of its Spring 2024 line-up of technical backpacks. Available...
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Brand Watch

Polartec Introduces Metal-free Odor Reducer

Bruce Christian -
Polartec, a Milliken & Company brand, has introduced Fresh Face, a natural and renewable odor reducer for fabric technologies. Leveraging the power of botanical mint...
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Brand Watch

NEMO Announces 2024 Collection

Bruce Christian -
NEMO, an independent designer of outdoor gear and accessories, announced its 2024 collection. With sustainability at the forefront of the brand’s updates, consumers will...
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Brand Watch

RAEN Partners with Mazzucchelli, Zeiss for Sustainable Collection

Bruce Christian -
RAEN, a premium eyewear brand, has launched its latest collection, which features frames made with M49 acetate from Mazzucchelli and ZEISS Sustainable Polyamide Lenses. The...
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Brand Watch

Tailwind Nutrition Launches Dauwaltermelon

Bruce Christian -
Tailwind Nutrition, a provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by...
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