Topo Designs, a Colorado-based outdoor brand offering sustainable, durable apparel and accessories, appointed Matt Williams as chief executive officer. Williams, previously the company’s chief operating officer, succeeds co-founder Mark Hansen.
The transition is effective immediately, with Hansen retaining his involvement on Topo Designs’ board of directors, supporting strategic growth initiatives, including retail expansion and forging wholesale partnerships.
“Topo Designs is in an exciting growth period and I’m honored to help lead the brand into its next chapter as we continue investments to accelerate our mission of The New Outdoor™,” Williams said. “As a co-founder, Mark profoundly impacted our company, and we hold deep gratitude for his vision and leadership. I look forward to our continued collaboration as he lends his expertise through the board of directors.”
Williams joined Topo Designs as COO in 2019. He has been instrumental in overseeing critical business functions, including supply chain management, procurement, customer experience, information technology, human resources, legal and accounting.
His strategic initiatives and process enhancements have contributed to successful brand growth, and Williams played an integral role as Topo Designs secured funding from Gart Capital Partners in March. As CEO, Williams will continue providing operations leadership working alongside co-founder Jedd Rose to build the organizational structure to support the company’s growth objectives.
Before his tenure at Topo Designs, Williams served as the vice president of operations at Exxel Outdoors, where he supported leading brands like Kelty, Sierra Designs, Ultimate Direction, X20, Wenzel and Slumberjack.
