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Brand Watch

RAEN Collaborates with Artist to Launch Luxury Wig

Bruce Christian -
RAEN, a premium eyewear brand, is collaborating with visionary artist Alex Knost to introduce the "Luxury Wig, A Collaboration by Alex Knost and RAEN."...
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Brand Watch

Costa Sunglasses Celebrates 40 Years with King Tide Release

Bruce Christian -
Costa Sunglasses, manufacturer of the color-enhancing all-polarized glass sunglass lens, celebrates its 40th anniversary with the introduction of its most advanced frame to date,...
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Endurance

Skratch Labs Unveils Crispy Rice Cake Variety

Bruce Christian -
Skratch Labs, a provider of innovative sports nutrition products, has released the Crispy Rice Cake Sport Fuel Variety Packs, complete with a flavor: Salted...
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Brand Watch

USWE Sports Opens First US Concept Store

Bruce Christian -
Sweden-based hydration pack and apparel innovator USWE Sports is opening its first U.S. retail concept storefront in Bend, Oregon. USWE acquired powersports packing systems company...
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Green

NEMO, Ambercycle Push Circularity Boundaries in Outdoor Gear

Bruce Christian -
NEMO, an independent designer of outdoor gear and accessories, announced a recycling partnership with Ambercycle, a Los Angeles-based innovator in circular textiles. Ambercycle uses novel...
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News

General RV Breaks Ground on 15th Dealership, 2nd in Utah

Bruce Christian -
General RV Center will be bringing its service to a new community. The nation’s largest family-owned RV dealer celebrated the groundbreaking of its 15th...
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Brand Watch

DrySee Launches Waterproof Bandage with Wetness Indicator

Bruce Christian -
DrySee, a medical technology company dedicated to improving wound care, introduces its patented waterproof bandage with liquid intrusion alert. The average bandage provides some protection,...
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News

BOTE Expands Gator-proof Cooler Line with KULA 10

Bruce Christian -
BOTE, an innovator in water lifestyle products, announces the its hardshell cooler line - the KULA 10. Boasting an impressive capacity of 10 gallons,...
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Brand Watch

Kahtoola Names Director of Marketing, Brand Development

Bruce Christian -
Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announce Jimmy Hopper as Director of Marketing, Brand Development and Communications. With more than two decades...
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News

REI Outlet Shakes Up Outdoor Gear Market with Record Discounts

Bruce Christian -
In a bid to provide more value to outdoor enthusiasts, REI introduced the REI Outlet, an online platform offering high-quality, name-brand gear and apparel...
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