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Brand Watch

Celebrating 30 Years, Mountain Hardwear Refreshes Brand

Bruce Christian -
After three decades in business and in the mountains, Mountain Hardwear, a provider of performance equipment and apparel for climbers, mountaineers and outdoor athletes,...
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Brand Watch

Outdoor Prolink Celebrates 20th Anniversary with Brand Refresh

Bruce Christian -
Coinciding with the 20-year anniversary of Outdoor Prolink a business venture dedicated to the hunting, fishing and off-roading markets has been launched: Pursuit Prolink. This...
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Brand Watch

Nocs Provisions Releases Vibrant Green Jay Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, launched the Green Jay Collection, which includes the brand's Standard Issue 8x25 Waterproof binocular and...
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Brand Watch

MiiR Announces Re:Claimed Product Takeback Program

Bruce Christian -
MiiR,a premium lifestyle brand and maker of design-forward and generosity-driven reusable drinkware, has launched a product takeback program – Re:Claimed Takeback. Designed to encourage responsible...
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Brand Watch

James Brand Appoints Director of Marketing & Sales

Bruce Christian -
 The James Brand – makers of modern, minimal everyday carry products – has appointed Dustin Aron as director of Marketing and Sales. In his...
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Brand Watch

Tifosi Launches Awareness Collection to Support Breast Cancer Research

Bruce Christian -
Tifosi Optics, a sport and lifestyle sunglasses brand, reintroduces the brand’s Breast Cancer Awareness Collection in support of the Lynn Sage Breast Cancer Foundation. The...
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News

Blizzard-Tecnica Names US National Sales Manager

Bruce Christian -
Blizzard-Tecnica, a leader in Alpine equipment development and manufacturing, has appointed ski industry veteran, Geoff Curtis, as national sales manager. In this role, Curtis...
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Brand Watch

Curious Creatures Creates Fresh Approach to Mountain Bike Apparel

Bruce Christian -
Curious Creatures, a new, technical mountain bike apparel brand has announced its launch in the United States. "With Curious Creatures, we're not just launching a...
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Brand Watch

Zeal Optics Launches Cloudfall Goggles

Bruce Christian -
Zeal Optics has launched its latest breakthrough in snowsports eyewear: the Cloudfall Goggle. The Cloudfall design is Zeal’s first spherical lens goggle that combines the...
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Brand Watch

LIVSN’s FW23 Collection Expands Premium Apparel Range

Bruce Christian -
LIVSN Designs, an outdoor apparel brand focused on creating durable, premium outdoor clothing, announced its Fall Winter 2023 Collection, a line of clothing that...
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