Coinciding with the 20-year anniversary of Outdoor Prolink a business venture dedicated to the hunting, fishing and off-roading markets has been launched: Pursuit Prolink.
This is the latest evolution and expansion of the Outdoor Prolink business in an effort to bridge the gap among the outdoor, hunting and fishing industries.
Through the creation of this multi-store marketplace, Outdoor Prolink and Pursuit Prolink will protect and support the relationships among brands, pros, specialty retailers and consumers.
Starting in 2004 in the basement of professional outdoor guide turned brand leader Gareth Richards, Outdoor Prolink was created to unite outdoor professionals with high-quality, affordable gear that enables pros to do their jobs better. Richards recognized the influential power of outdoor professionals and believed that equipping these pros would inspire them to usher more consumers into the great outdoors.
After 17 successful years of running an authentic and responsible pro-purchase program in the United States, Outdoor Prolink expanded into Canada.
Now celebrating 20 years in business, Outdoor Prolink is doubling down on its commitment to being the most responsible pro-purchase program. The three-pronged approach starts with a strict verification process of its professional membership base. Brands are integral to the equation, leveraging Outdoor Prolink’s network of professionals as an extension of their marketing strategy.
Finally, specialty retailers play a pivotal role in this ecosystem. A meticulously crafted and responsibly managed program aims to facilitate sales and drive them at full price to the end consumer, simultaneously strengthening the bonds between pros, retailers and brands.
“Our evolution into the hunting and fishing industries is not a detour, but a natural progression of a mission rooted in supplying and inspiring those who champion wild spaces,” Richards explained. “Marking our 20th anniversary isn’t just about celebrating the past; it’s a gateway to our future. As we unveil Pursuit Prolink, this milestone moment signifies two decades of trust, evolution, and our unwavering passion for the outdoors, paving the path for the exciting journey ahead.”
With the creation of this shopping experience, qualified members are able to transition between Outdoor Prolink and Pursuit Prolink, accessing a wider spectrum of offerings tailored to their specific industry and job function.
This updated website design allows the Outdoor Prolink team to control member access while creating a streamlined shopping experience for users.
Pursuit Prolink will be available to active duty service members and retired military veterans.
Initial brands available on Pursuit include Vortex Optics, Mystery Ranch, BOGS, SOG Knives, onX Maps, Darn Tough, Athlon Optics, Adamsbuilt Fishing, ALPS OutdoorZ, Loon Outdoors, Midland Radio, MTN OPS, ZOLEO, Rhino Rack, Sherpa Equipment Co., Slumberjack, Tenkara Rod Co., Tenkara USA, and Voormi.
Pursuit members will have the opportunity to support Outdoor Prolink’s newest non-profit partner, Backcountry Hunters and Anglers at checkout on the new store.
To learn more about Pursuit Prolink, visit: https://outdoorprolink.com/pursuit-prolink and watch the launch video here: https://youtu.be/niDxHH94ksQ.
