MiiR,a premium lifestyle brand and maker of design-forward and generosity-driven reusable drinkware, has launched a product takeback program – Re:Claimed Takeback.
Designed to encourage responsible recycling, and since stainless steel isn’t curbside recyclable, MiiR’s Re:Claimed Takeback program accepts stainless steel MiiR products (stickers, dents, and all) and their lids that fit in a takeback mailer.
The brand will process the products through U.S. recycling facilities not made available curbside, keeping the materials in play and MiiR goods out of the landfill. Through its “Carbon Neutral” certification, MiiR will offset 100 percent of the carbon associated with receiving and processing every takeback kit, and customers are reimbursed with a $20 store credit to MiiR.com. There is a $5 cost to acquire the takeback mailer.
“Since day one, MiiR has prioritized supporting people and stewardship of the planet,” said Bryan Papé, founder of MiiR. “We also look at the responsibility to take ownership of the goods we manufacture and use as a partnership with our customers, which is why we’ve heavily invested in this end-of-life solution for MiiR products. We are more than willing to pay the price to keep our products out of the landfill and look forward to our customers joining us on this journey.”
MiiR’s Re:Claimed program actually began in stealth last year with the goal of keeping MiiR products in circulation as long as possible. The first phase of the program took never-before-used but misprinted drinkware and reimagined them with exclusive new designs, giving the products a second life and customers access to limited, exclusive designs.
Phase two of the program, which launches now, takes product responsibility a step further with this takeback program.
For more information, go here.
