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Brand Watch

Ripton Launches Jeans, Brings Energy to Outdoor Industry

Bruce Christian -
Ripton, a brand in performance denim, is launching jeans. With a commitment to innovation and style, Ripton introduces two distinct styles of long jorts...
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Brand Watch

Krimson Klover Appoints Director of Sales

Bruce Christian -
Krimson Klover, an outdoor and lifestyle brand for women hired Phebe Rosenthal as its director of sales. Rosenthal joins Krimson Klover from Indosole, where she...
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Brand Watch

VOOK Unveils Long-range e-trike

Bruce Christian -
VOOK today begins its Indiegogo campaign for VOOK ultra-long-range e-trike offering unlimited and accessible fun rides and neighborhood trips for people who value modern...
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Brand Watch

Salewa Releases Progressive Trekking Collection For Spring-Summer 2024

Bruce Christian -
Salewa North America, a mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Progressive...
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Brand Watch

MEC’s Classics Collection Launches

Bruce Christian -
Mountain Equipment Company (MEC) launches its 2023 Classics Collection. Designed to cater to superfans and new enthusiasts. This year’s assortment brings together beloved favorites,...
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Brand Watch

Geartrade Learns from AI with Data on Sold Used Gear

Bruce Christian -
Six months after launching a proprietary artificial intelligence (AI) system building on data from more than 1 million pieces of used gear listed in...
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Brand Watch

Outdoor Prolink Strengthens Canadian Connections

Bruce Christian -
Outdoor Prolink, a pro purchase program for outdoor professionals, announced additional brands for its Canadian outdoor industry professionals, strengthening its commitment to provide outdoor...
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Brand Watch

TerraFlame Names Purple Orange as PR Agency of Record

Bruce Christian -
TerraFlame, makers of sustainable fireplace fuels and eco-friendly artisan fires within the Solo Brands portfolio announced a partnership with Purple Orange Digital Communications to...
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Brand Watch

LEKI Celebrates 75th Anniversary

Bruce Christian -
Born in 1948 in the village of Kirchheim Teck, Germany, LEKI celebrates 75 years of innovation and family-owned history. From skiing to trekking to...
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Brand Watch

Outdoor Research to Enter Mountain Biking Sector

Bruce Christian -
Outdoor Research, a Seattle-based manufacturer of high-performance technical outdoor apparel, is launching into the mountain bike category in Spring 2024 with its Freewheel MTB...
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