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Tuesday, October 7, 2025
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News

Cascade Designs Hires VP Sales & Marketing

Bruce Christian -
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced the hiring of David Fee as its Vice President of...
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Brand Watch

Xtracycle Names Akimbo PR Agency of Record

Bruce Christian -
Xtracycle, pioneers of electric family cargo bikes built for fun and utility, has named Portland, Oregon-based Akimbo Communications as the brand’s official agency of...
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Cycling

Wolff E-bikes Adds SIMBOL as PR Agency of Record

Bruce Christian -
Canada-based Wolff E-Bikes, makers of a range of commuter/hybrid e-bikes, is redoubling its efforts to build a consumer and retailer base in the United...
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News

Outside PR to Represent DripDrop

Bruce Christian -
OutsidePR, a boutique public relations agency for the consumer market, announced it has added hydration company, DripDrop to its roster. Developed by Dr. Eduardo Dolhun...
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Cycling

eBliss Launches with Strategic Distribution Partnership

Bruce Christian -
eBliss, an e-mobility company led by longtime innovators in transportation and tech, announced its launch with a mission to ignite an evolution in how...
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Brand Watch

BUBBA Expands Eastern U.S. Sales Force

Bruce Christian -
BUBBA, a lifestyle brand known for its fishing equipment designed for “Water to Plate” anglers, has expanded its Eastern United States sales coverage with...
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Brand Watch

ROKA Sees a Future with Backbone Media

Bruce Christian -
ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of...
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News

MYSTERY RANCH Hires VP of Sales, Marketing

Bruce Christian -
MYSTERY RANCH, a pack company built on a heritage of comfortable load carriage, announced the hiring or a new Vice President of Sales and...
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Associations

Let Me Run Kicks Off with Darby Communications

Bruce Christian -
Let Me Run, a nonprofit physical and social-emotional wellness program for boys, has retained Asheville, N.C.-based Darby Communications as its PR and digital marketing...
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Brand Watch

HDry by Altexa Welcomes Two Brand Partners

Bruce Christian -
Altexa Srl and GHS Holdings announce new partners for their HDry  3D direct lamination waterproof breathable membrane. They are Ariat performance footwear and Shred...
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