Let Me Run, a nonprofit physical and social-emotional wellness program for boys, has retained Asheville, N.C.-based Darby Communications as its PR and digital marketing agency of record. Let Me Run is building a generation of men by teaching boys to be their best through a character development program powered by running. The research-backed curriculum combines running. games and activities designed to amplify boys’ confidence, self-expression and respect for others.
An independent study conducted by the University of North Carolina at Greensboro showed Let Me Run improves boys’ attitudes and behaviors associated with healthy masculinity, increases physical activity, improves social competence and reduces screen time.
“As avid runners, hikers, and cyclists, our team is well versed in the power of physical activity to instill meaningful values, build healthy habits, and change lives,” said Darby Communications President Angie Robinson.
Darby Communications will work with the Let Me Run team to elevate the program’s national presence through a mix of messaging strategy, content writing, and social media marketing.
Darby Communications, which has a proven track record of success among the outdoor, fitness and active lifestyle industries, is positioned to amplify the growing organization’s national reach. Through its fresh, team-based approach to PR and digital marketing, Darby Communications has elevated the presence of nonprofits throughout the country, including the American Alpine Club, the Blue Ridge Parkway Foundation, Friends of the Smokies and Grand Staircase Escalante Partners.
“Darby Communications checks all the boxes that we were looking for in a long-term partner: demonstrated success in the nonprofit space, familiarity with the active lifestyle industry, and an unwavering commitment to client success,” said Let Me Run Executive Director Emily Battle.
To learn more about Let Me Run, please visit www.letmerun.org.
