Canada-based Wolff E-Bikes, makers of a range of commuter/hybrid e-bikes, is redoubling its efforts to build a consumer and retailer base in the United States and Canada with the hiring of longtime cycling/active lifestyle industry insiders at SIMBOL Communications to handle public relations and other select marketing strategies.
Founded in November 2020, Wolff E-Bikes is a passion project from founders Allan Kruger and Nick Vouloumanos to support their conviction that e-transportation is the future for North America and beyond. Addressing what they see as a void in the otherwise crowded e-bike market, they focus on producing high-quality, purpose-built, long-lasting e-bikes, in $1,500 to $3,000 price range.
All 25 Wolff models for 2023 are Class 2 (throttle and pedal assist) and feature reliable Shimano and SRAM drivetrain components mounted on rugged-yet-stylish frames. Standard accessories like Tektro disc brakes, LED color displays, integrated front/rear lighting, seat post suspension, tool-free-adjustable handlebars, and racks/fenders are included on nearly all models.
The individual families are designed to serve a variety of riders/purposes, and each family comes in various models including multiple wheel/tire size options, step-thru and triangle frame options, etc., to serve the financial and utilitarian needs of individual consumers.
“This, along with the strongest focus on after-sales service and fully stocked replacement components, have helped the brand see major growth in just over two years,” said Kruger, president and CEO. “In fact, we’ve already outgrown two facilities and will be moving into our new 43,000-square-foot headquarters this March. Our retailers and consumers really appreciate our high-value products – it’s rare to find quality like ours, especially when combined with so many standard essential features, at this price range.
“We’re confident SIMBOL Communications – with their wealth of experience, huge media and industry network, and deep knowledge of bikes and the bike industry – is the ideal PR partner to help further fuel our targeted growth across North America,” he added.
SIMBOL will execute a range of PR and marketing strategies aimed at building brand recognition and increasing the retailer base.
“This should be a relatively easy one for us, because the bikes are so well made and full featured, especially in this price range,” said Scott Boulbol, SIMBOL’s co-founder. “We just need to help get the name out there, and the bikes will sell themselves!”
For information on the bikes, visit https://wolffebikes.com/.
