OutsidePR, a boutique public relations agency for the consumer market, announced it has added hydration company, DripDrop to its roster.
Developed by Dr. Eduardo Dolhun in 2008, DripDrop aims to defeat life-threatening dehydration through science and innovation. DripDrop offers a quick and convenient shortcut to rehydration, accelerating fluid absorption and retention so you can feel better faster. Favored by many elite athletes, DripDrop, with the help of OutsidePR hopes to share its expertise with more outdoor lifestyle enthusiasts.
“Seventy-five percent of people are dehydrated from causes like exertion, heat, alcohol, altitude or even sleep, and electrolytes are the underrated tool that everyone needs,” said Jennifer Walloch, VP of Brand Marketing at DripDrop. “Unlike other electrolyte powders, DripDrop’s patented, precise ratio works fast and effectively without compromising on taste. Electrolyte powders are gaining popularity but not all are created equal. We are eager to work with OutsidePR to share our message with new audiences and ultimately help more people maintain their health and hydration.”
Since its inception, DripDrop has remained a purpose-driven company, committed to providing product donations and hands-on support to those who need it most. Contributing humanitarian aid and disaster relief support, combating dehydration in underserved populations and rehydrating firefighters who are at higher risk of injury is a top priority.
OutsidePR founder Gordon Wright said, “Not only do we work with many athletes and adventurers who depend on active hydration to keep them moving, the vision of OutsidePR also aligns seamlessly with the mission of DripDrop. We are looking forward to amplifying DripDrop’s brand identity within the outdoor space.”
Additionally, OutsidePR bolsters its internal team with its newest account manager, Zachary Levy. Hailing from Vermont, Levy brings several years of experience in public relations and marketing, having worked with brands such as Velocio Apparel, UnTapped, North St. Bags, Julbo and Bee’s Wrap.
For more information, or to find a store that carries DripDrop, visit www.dripdrop.com. For information about Outside PR, go to outsidepr.com.
