Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced the hiring of David Fee as its Vice President of Sales & Marketing, North America/Pac Rim.
In this role, Fee will drive the overall sales and marketing strategy for NAPR across all of Cascade Design’s product categories and channels, ensure alignment across departments and collaborate on forecasting, resource planning and budgeting strategy.
Fee brings more than 25 years of experience working in the outdoor industry with top brands such as Castelli Cycling, Bowtech Archery Inc., Garmont North America, Ford Motor Company, Yakima Products, among others.
In his most recent role as U.S. General Manager at Castelli Cycling/Sportful USA, Fee managed all aspects of U.S. operations forleading global cycling apparel brands. Prior to that, Fee worked at Bowtech Archery, a family of archery brands, as the Senior Vice President of Sales and Marketing.
At Bowtech, Fee was responsible for all aspects of sales, marketing, service, and product line management for seven archery brands across three locations.
