BAÏST, a Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, has named Boulder-based Meteorite PR as its public relations firm of record as it expands its product line and broadens its global footprint.
Founded in 2017 with products built for Mount Everest, BAÏST is emerging as an industry leader in the design and development of waterproof, cold-weather gloves for skiers, snowboarders and other adventurers braving the elements.
Tested in the same frigid Vermont conditions and on the same mountain where Burton got its start years ago, BAÏST has become a favorite among veteran gear testers and some of the country’s best freestyle skiers and snowboarders, and the company is eager to expand its product line, corporate partners, and collection of high-profile ambassadors in the coming months.
The company’s line of gloves has been praised for its rugged durability, performance and affordability by leading media outlets. The company also counts free skiing hero Tim Durtschi and rising star Jake Hopfinger among its list of supporters wearing BAÏST gloves in all winter conditions, no matter if it’s early morning approaches or the deepest days at the resort.
The company offers a variety of ski, snowboard and snow sports gloves as well as glove and mitt liners that can handle temperatures as low as 40 degrees below zero. The company’s warmest models are made with high-quality insulation, such as Thinsulate or synthetic down, to trap heat and provide maximum warmth. They are also designed with waterproof and windproof materials to keep hands dry in wet and windy conditions.
In addition, BAÏST offers an approach to outdoor gear that offers versatility and adaptability for enthusiasts. The BAÏST System allows users to mix and match different components to create a tailored setup for their specific needs, combining interchangeable and high-quality gloves, liners and accessories so users can switch between different components depending on the weather conditions, terrain or activity, without the need for multiple gear sets.
BAÏST also offers gloves for running, hiking, cycling, mountain biking and motorcycle, as well as a variety of other apparel including hats, beanies, sweatshirts and more. The company expects to broaden its line of branded apparel in the coming months as the company continues to expand.
Meteorite PR was founded in 2017 by PR industry veteran Eric Henderson and represents a broad collection of clients including Jackson Hole Mountain Resort, award-winning outdoor and adventure film and production company Teton Gravity Research, leading outdoor footwear company Salewa, as well as Rab Equipment.
To learn more about BAÏST, log onto baistgloves.com.
