Kahtoola Names Director of Marketing, Brand Development

Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announce Jimmy Hopper as Director of Marketing, Brand Development and Communications.

With more than two decades of outdoor and footwear industry experience, Hopper plans to connect Kahtoola’s vision and purpose with the brand’s focus on the positive potential of people to bolster awareness with an emphasis on brand authenticity and product excellence.

“Kahtoola is lucky to have Jimmy on board,” said Danny Giovale, founder and owner of Kahtoola. “His experience in the outdoor industry is impressive. Combined with almost a decade at one of the best storytelling brands on the planet and his passion for adventure, Jimmy is the ideal candidate to lead Kahtoola’s marketing team.”

Born and raised in Huntsville, Ala., Hopper’s brand experience includes Teva, Keen, The North Face, Mountain Hardwear, and most recently, Patagonia. An avid mountain biker, hiker, backpacker, and kiteboarder/wing foiler, Hopper served as a member of the Ventura Land Trust Advisory Council supporting its mission to preserve open space and public access.

For more information, please visit Kahtoola.com.