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Brand Watch

YKK to Emphasize Speed, Digitalization, Sustainability, Diversity

Bruce Christian -
Leading zipper and fastening products manufacturer YKK has kicked off a four-year business planning period with a major reorganization aimed at speeding up communication...
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News

BTG Specialty Pharmaceuticals Issues Warning on Venom Extractors

Bruce Christian -
To prepare for snakebite season, BTG Specialty Pharmaceuticals, a maker of critical care medicines, calls on outdoor enthusiasts to throw away their venom extractor...
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News

Land ‘N Sea Becomes Distributor for Airhead Sports Group

Bruce Christian -
Airhead Sports Group (ASG) announced Land ‘N Sea (LNS) as a new distributor for Airhead and Sportsstuff outdoor watersports products for the 2021 summer...
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Climbing

Kahtoola Seeks Creative, Open-Minded Team Player Who Loves the Outdoors

Bruce Christian -
Kahtoola, creator of award-winning MICROspikes, EXOspikes and NANOspikes brand traction and performance-driven gaiters, is looking to complement its marketing team with a full-time marketing...
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News

Grassroots Outdoor Alliance Announces New Hires, Roles

Bruce Christian -
Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers is making key promotions to its internal team and adding new staff...
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Green

Origin Materials, PrimaLoft Partner to Develop Carbon-Negative Fibers

Bruce Christian -
Origin Materials Inc., a leading carbon-negative materials company, and PrimaLoft, an advanced material technology company in the development of high-performance insulations and fabrics, announced...
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News

Interactive Map Shows National Parks, Trails, Outdoor Spaces Funded by LWCF

Bruce Christian -
The Trust for Public Land will launch the first interactive map showcasing the impact of the Land and Water Conservation Fund (LWCF), the nation’s...
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Brand Watch

Outdoor Brands Support #WeKeepItWild Campaign

Bruce Christian -
Top outdoor brands are supporting The Conservation Alliance by donating 5 percent of all online sales today through April 27 as part of the...
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Green

Lululemon Testing Resale Program

Bruce Christian -
Lululemon announced the pilot of Like New, the brand’s first re-commerce program. The trade-in program will be launched this May in California and Texas...
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News

LEKI Owner Passes Away

Bruce Christian -
Waltraud Lenhart, owner and managing partner of LEKI, unexpectedly passed away, April 17, after a short and serious illness. She was 64. After she lost...
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