Airhead Sports Group (ASG) announced Land ‘N Sea (LNS) as a new distributor for Airhead and Sportsstuff outdoor watersports products for the 2021 summer season in the United States and Canada.
Land ‘N Sea and ASG recognize a leader in marine distribution (LNS) and a leader in watersports (ASG) should have a strong relationship to provide a broad and innovative product offering to marine dealers, because they are one of the strongest retail channels for Airhead products.
Over the past two years, Airhead has introduced new products and programs to help expand and grow marine distributor and dealer sales and protect channel margin.
Further supporting the growth of distributor and dealer sales, Airhead will offer a new Marine Distributor Exclusives program for the 2022 season. This program will include products with value-added features, and these products will not be promoted or sold on e-Commerce sites, as they are only available to marine dealers.
Land ‘N Sea is a full service, wholesale-only distributor, serving the marine and RV industries for more than 40 years. Airhead and Sportsstuff are a part of the Airhead Sports Group portfolio of brands, headquartered in Denver that offers an extensive range of watersports products including towable tubes, ropes, pumps, life jackets, wakesurf boards, WaterMats, pool, lake and river floats as well as marine accessories.
ASG is returning to the Land ‘N Sea family for the long-term.