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Brand Watch

Bollé Worn by Ball Kids at Australian Open

Bruce Christian -
Bollé’s tennis-specific sunglasses featuring the Phantom Court lens are on display during the 2022 Australian Open by all the tournament’s ball kids. The ball kids...
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News

Costa Sunglasses Names VP of Marketing

Bruce Christian -
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more...
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News

Nester Hosiery Brings on SVP of Brands and Licenses

Bruce Christian -
Nester Hosiery, a U.S. manufacturer of performance merino wool socks and parent of Farm to Feet socks, has added Chris Bevin to its executive...
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Market Research

NRF Says 2021 Holiday Sales Grew 14.1 Percent

Bruce Christian -
Retail sales during 2021’s November-December holiday season grew 14.1 percent over 2020 to $886.7 billion, easily beating the National Retail Federation’s forecast and setting...
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Associations

SIA Launches ‘Snowbound’ on FUEL TV

Bruce Christian -
Viewers worldwide can enjoy 11 episodes of winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a partnership between...
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Component Suppliers

CORDURA Debuts CORDURA re/cor Recycled Nylon 6,6

Bruce Christian -
INVISTA’s CORDURA brand has introduced CORDURA re/cor RN66, urging the industry to ‘Expect More, Waste Less.’ Available in 36 on trend colors for Fall/Winter 2023,...
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News

REI Co-Op Building Distribution Center in Tennessee

Bruce Christian -
National specialty outdoor retailer REI Co-op announced it will build a distribution center in Lebanon, Tennessee, to support growth on the East Coast and...
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Brand Watch

VF Corp. Appoints The North Face Brand President

Bruce Christian -
VF Corporation appointed Nicole Otto to the position of Global Brand President, The North Face. Otto joins VF following a successful 16-year career at...
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Green

Geartrade Achieves Carbon Neutral Certification

Bruce Christian -
  In November 2021, Geartrade, a family-owned marketplace of “UnNew” gear for outdoor adventurists, announced the completion of a year-long effort to become Climate Neutral...
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Component Suppliers

Dimension-Polyant Presents its Durable X-Pac Fabric Collection

Bruce Christian -
Dimension-Polyant, a sailcloth producer and manufacturer of the registered X-Pac lightweight, durable and 100 percent waterproof laminates developed for packs and bags, will introduce...
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