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Brand Watch

Brand Watch

Outdoor Research hires GM

Bruce Christian -
Outdoor Research, a manufacturer in the outdoor and tactical apparel industries, has hired David Hein as general manager of Military and Tactical. Hein brings an...
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Brand Watch

HEX Teams with Female Photographers for Women in Focus Series

Bruce Christian -
HEX, a fashion accessory brand, announces its new creative series, "Women in Focus." This series will highlight several female creatives/photographers and learn a little...
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Brand Watch

Pertex Launches a Digital Platform – the Pertex Fabric Lab

Bruce Christian -
Developed in response to the ever-changing needs of today’s market, the Pertex Fabric Lab is a new online platform designed to build closer relationships...
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Brand Watch

Wilson Sporting Goods Unveils Premium Sportswear Line

Bruce Christian -
Making a play from court to everyday life, Wilson Sporting Goods Co. introduces, Wilson Sportswear, an apparel line that aims to empower people to live...
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Wrangler Expands Outdoor Offering with Women’s All Terrain Gear

Bruce Christian -
Wrangler, a global icon in jeans wear and casual apparel, announced its U.S. summer launch of All Terrain Gear by Wrangler (ATG) for women,...
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Brand Watch

HD Wool Highlights Apparel Insulation During Digital Fair

Bruce Christian -
In its ongoing desire to bring natural, circular solutions to global bands and retailers, HD Wool will present its HD Wool Apparel Insulation, the...
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VIM & VIGR Launches Scholarship Program for Future Nurses

Bruce Christian -
VIM & VIGR, maker of compression socks for all walks of life, has launched its new nursing scholarship program. Two $1,500 scholarships will be...
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Authentic Brands Group, SPARC to Acquire Eddie Bauer

Bruce Christian -
Authentic Brands Group LLC, a global brand owner, marketing and entertainment company, and SPARC Group LLC, a retail enterprise, announced a definitive agreement to...
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Solo New York Eliminates Plastic from Packaging

Bruce Christian -
Solo New York, one of the biggest bag manufacturers in the world, announced met its goal of eliminating plastic from its packaging by the...
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Brand Watch

Blizzard-Tecnica Names Lead Sales Rep for AZ, CA, NV

Bruce Christian -
Blizzard-Tecnica, top-performing heritage brands in alpine equipment and outdoor footwear, has named industry veteran, Andy Miller, as the Principal Sales Rep for Arizona, California...
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