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Friday, June 18, 2021

Pertex Launches a Digital Platform – the Pertex Fabric Lab

Developed in response to the ever-changing needs of today’s market, the Pertex Fabric Lab is a new online platform designed to build closer relationships and deeper collaboration with its trusted brand partners.

“The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and developments,” said Steve Laycock, Pertex Brand Director. “Our customized collections will allow us to provide fabric offerings tailored to the specific needs of individual partners, allowing faster and more efficient fabric selection.”

The Fabric Lab’s functionality includes a fully searchable fabric library, high-definition photography, complete fabric data and material sustainability insights. Users can curate their own fabric selections, order swatches and samples at the click of a button; and to submit R&D requests. Further functionality including 3D visualization and fabric data will be added in forthcoming updates.

Complete Pertex branding and marketing tools, including hangtags and labelling, will be accessible through the Fabric Lab, and will serve as a hub for the latest news about the Pertex Brand. The Fabric Lab is the next evolution in the way designers and materials teams connect and interact with Pertex.

The Pertex Fabric Lab goes live this month.

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