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Friday, June 18, 2021

HD Wool Highlights Apparel Insulation During Digital Fair

In its ongoing desire to bring natural, circular solutions to global bands and retailers, HD Wool will present its HD Wool Apparel Insulation, the innovative, traceable wool insulation for the outdoor apparel industry, in its online booth at Performance Days Digital Fair taking place online through Friday.

HD Wool Apparel Insulation is natural, renewable and biodegradable while providing inherently breathable, odor- inhibiting comfort and unmatched moisture management in a variety of machine washable weights from 75gsm to 200gsm.

The brand has continued to build momentum with award-winning adoptions from partners such as Finesterre and The North Face, among others, due to the increased interest in the benefits of natural performance fibers and the ReGenerative Agriculture movement. Further new collaborations with leading brands are slated for in Europe and North America.

The company is supporting farmers to start the regenerative agricultural journey by undertaking an annual Ecological Outcome Verification set forth by the Savory Institute to show progress in land-to-market objectives.

In addition to the booth, ReGenerative Agriculture Advocate, Jo Dawson, who is chairman of H. Dawson and HD Wool Apparel Insulation, will join Helen Crowley, Head of Sustainable Sourcing and Natural Initiatives, Kering Luxury Group Brands, and Eva Karlsson, CEO, Houdini, in what is expected to be a lively discussion on the trending topic –regenerative agriculture –- that will be moderated by Charles Ross, RCA Sustainable Textiles Lecturer.

This Sustainability Talk will take place live online Wednesday, May 19, at 5 p.m. CEST/ 11 a.m., ET. PANEL: ReGenerative Agriculture is the Focus of Natural Ingredient Sourcing, but what is it? – PERFORMANCE DAYS functional fabric fair. Register by visiting www.performancedays.com.

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