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Brand Watch

Brand Watch

Alchemy, Beeline Connect Create Certified Service Center Network

Bruce Christian -
In an effort to improve service options on its direct-to-rider bikes, while advancing its commitment to bike shops, Alchemy Bikes is expanding its relationship with Beeline Connect to...
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Brand Watch

K2-MDV Holdings to Become Elevate Outdoor Collective

Bruce Christian -
K2-MDV Holdings has changed its parent name to Elevate Outdoor Collective for all its K2 Sports and MDV brands, including: K2 Skis, K2 Snowboarding,...
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Brand Watch

Kitsbow Accepting Applications for 2022 Ambassador Program

Bruce Christian -
Kitsbow Cycling Apparel is seeking applicants for its 2022 Ambassador program. The premium cycling apparel brand is looking for brand ambassadors who are passionate when...
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Brand Watch

GORE-TEX Announces Expanded ‘Outerwear on Demand’

Bruce Christian -
For decades, the GORE-TEX brand has offered consumers protective, performance-oriented fabrics for snow sports and other outdoor activities. Via the brand’s new Outerwear on...
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Brand Watch

Maine Fly Company Sets Hook with Darby Communications

Bruce Christian -
Maine Fly Company, manufacturer of small-batch fly fishing rods, has retained Asheville, North Carolina-based Darby Communications as its PR agency of record. Effective immediately, Darby...
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Brand Watch

Nikwax Owner, Founder Passes Control to Employees

Bruce Christian -
In 1977, Nick Brown lived in London and had just finished university. He was unemployed and in love with the outdoors — specifically long-distance...
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Brand Watch

Crazy Apparel Launches Fall 2022 Collection In US

Bruce Christian -
Crazy, an Italian performance apparel company known for its European heritage in ski touring, debuted its U.S. Fall 2022 line centered around its core...
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Brand Watch

Ruffwear Names President

Bruce Christian -
Ruffwear, a manufacturer of performance dog gear built to inspire dog and human connections outdoors, announced that Will Blount, who has served as president...
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Brand Watch

Krimson Klover Collaborates with NYC Artist for Hoods to Woods Foundation

Bruce Christian -
Krimson Klover, an activewear clothing company created for women is collaborating with artist Lamont Joseph White, who has created an expressive series of custom...
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Brand Watch

Volcom Debuts US Snowboard Team Uniforms for Beijing Olympic Games

Bruce Christian -
Volcom, an iconic board sports brand owned by Authentic Brands Group (ABG) and the official outfitter of the U.S. Snowboard Team, unveiled its new...
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