K2-MDV Holdings has changed its parent name to Elevate Outdoor Collective for all its K2 Sports and MDV brands, including: K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
With global headquarters in Seattle, Elevate Outdoor Collective will be overseen by President & CEO, John Colonna.
With a goal of unifying all brands under the former K2-MDV Holdings name, this change allows each brand the freedom to thrive independently and maintain its unique spirit in the outdoor and winter sports markets.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and fun times by active lifestyle enthusiasts worldwide, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents.
As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
