Crazy, an Italian performance apparel company known for its European heritage in ski touring, debuted its U.S. Fall 2022 line centered around its core “Fast and Light” philosophy.
Founded in 1989 by Valeria Colturi, an accomplished cross-country athlete, she drew upon her own athletic accomplishments and love of fashion for brand inspiration. Combining performance technology and proprietary designs, Colturi created the first ski mountaineering suit, officially launching Crazy.
The 2022 collection builds on Crazy’s first year in the United States, including the opening of a brand store in partnership with Cripple Creek Backcountry in Carbondale, Colorado, last December.
“Thanks to the collaboration with our athletes, the features necessary for mountain pursuits are clear and can be incorporated into designs,” said Colturi.” These components easily translate to everyday outdoor activities enabling our line to resonate with not only core backcountry devotees, but also general snow sport enthusiasts looking for something unique in today’s crowded market.
“Crazy features best-in-class technology with a fun, bold colorful approach that you don’t normally see in snow sports apparel,” she continued. “We use materials that limit bulk while enabling freedom of movement and supporting maximum comfort. The colors and patterns are inspired by Italian fashion and the atypical prints complete Crazy’s signature style.”
New for Fall 2022 is the women’s Ionic Pant ($240), completing the Ionic Line. This pant is made from Endurance soft shell fabric, a breathable, water-repellent material, featuring zip pockets and an elastic waistband designed for comfort and performance.
The Fall 2022 collection showcases the Levity Jacket available for men and women. It is the lightest down jacket on the market at just 6.1 ounces for men and 5.4 ounces for women. Its minimalist construction uses Diamond Down, an extraordinary light down treated to enhance water repellency that keeps the weight down while maximizing thermal abilities. It is priced at $540.
The Pull Ionic ($180), one of the most popular women’s garments, returns with new colorways (Aurora, Frozen Black, and Lambada). This versatile garment functions as an outer layer in moderate temperatures and a mid-layer in colder weather. The Pull Ionic is made from High Performance 3D fleece, a fabric that’s built to enhance breathability, durability, and temperature regulation.
The Acceleration (Men’s) and Oxygen Jackets (Women’s) are an evolution of Crazy’s Cervino collection. The ergonomic hood keeps the user’s head protected while the lightweight, water-repellent, and windproof shell keeps the core warm.
The Acceleration (Men’s) and Oxygen Pants (Women’s), ideal for any backcountry training, features Vuelta by Carvico. This techno-fabric undergoes a brushing process to increase its insulation properties through the creation of a protective cushion. Its excellent breathability and an additional anti-bacterial treatment make these pants perfect for any sports or athleisure environment.
