In an effort to improve service options on its direct-to-rider bikes, while advancing its commitment to bike shops, Alchemy Bikes is expanding its relationship with Beeline Connect to establish a national network of Certified Alchemy Service Centers, which are trained to service Alchemy’s premium bikes.

By adding local bike stores to its Service Center map, Beeline Connect – an online platform that connects riders, retailers and brands so consumers can order a bike and pick it up at a local shop ready to ride –the Beeline Connect partnership will provide added value to Alchemy’s consumers: They’ll enjoy accessible information on where to get their bikes serviced, through Beeline Connect’s nationwide network of more than 1,200 bicycle retailers actively. And they can be confident since Alchemy hand picks these Service Centers.

“It is a natural addition to Beeline Connect’s fulfillment program that Alchemy has been using for the past two years,” said Ryan Cannizzaro, founder of Alchemy Bikes. “We have many existing customers who look to us when their bikes need service, and this turnkey Service Center map is exactly the solution we needed.

“There’s this idea out there that direct-to-consumer brands are anti-bike shops. But Alchemy is a big supporter of local shops and mechanics: Our bikes are meticulously crafted, and the service they receive after purchase should be just as meticulous,” Cannizzaro continued. “We believe this is a way for participating stores to generate extra service business while Alchemy Bikes riders can be assured of the quality of that service.”

Retailers like Alchemy Bikes can request to be included in the Service Center map through the Beeline Connect dashboard using their free Bridge subscription. Alchemy can then approve or deny a specific retailer’s request to be a servicer of Alchemy bicycles.”

The Service Center map complements Beeline Connect’s Fulfillment, Live Data, and Dealer Locator products. By connecting the brand’s online presence with an in-market professional mechanic, it provides security for new riders looking to buy a bicycle online and answers the question for existing owners about where to service their bicycle. The Service Center map allows brands to display customized badging, brand-specific colors and fonts and six different map themes to choose from.

More information can be found at beelineconnect.com/brands.