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Brand Watch

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Merrell Test Lab Named Time’s Best Invention of 2022

Bruce Christian -
TIME Magazine has selected hike and outdoor footwear brand Merrell’s Long Sky 2 as one of its Best Inventions of 2022. Merrell Test Lab (MTL) Long Sky 2 is...
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Brand Watch

namuk Bolsters U.S. Presence with Chief Marketing Officer

Bruce Christian -
namuk, the Swiss-based premium sustainable outdoor clothing brand for kids welcomes Sebastian Reinhard to the team as Chief Marketing Officer. In this role, Reinhard...
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Brand Watch

Schoeller Textil AG Sharpens Sustainability Focus, Unveils Rebranding

Bruce Christian -
Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies...
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Brand Watch

Isbjörn of Sweden Goes 100% PFAS-free on Net Zero Journey

Bruce Christian -
With ambitious goals to reduce carbon emissions and be net zero by 2045, premium and sustainable outdoor kids brand Isbjörn of Sweden has confirmed...
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Awards

Merrell to be Honored at Footwear News Achievement Awards

Bruce Christian -
Merrell, a hike and outdoor footwear brand and a part of Wolverine World Wide Inc., has been named Brand of the Year and will...
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Brand Watch

Patagonia Closes for Election Day

Bruce Christian -
Patagonia will be closed today to allow all employees to vote with paid time off. The closure includes all U.S. stores, offices and the...
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Brand Watch

BRANWYN Makes Transition to ZQ-certified Wool

Bruce Christian -
BRANWYN|Performance Innerwear, the merino wool performance innerwear brand made by women for women announced it has made a transition to ZQ-certified wool. Widely considered...
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Brand Watch

Ombraz Launches Built with Purpose Campaign

Bruce Christian -
Ombraz Sunglasses, the armless sunglass vanguard, is coming out swinging with its biggest campaign ever. On Wednesday, Ombraz will host an exclusive multi-brand cross-pollination event...
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Brand Watch

Cotopaxi Hires Chief Brand Officer

Bruce Christian -
Impact-driven adventure lifestyle brand, Cotopaxi, welcomes new Chief Brand Officer Brad Hiranaga as the latest C-suite executive to join the team during an exciting year...
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Brand Watch

evo Membership Rewards Customers Who Shop, Travel, Stay

Bruce Christian -
evo, the outdoor retail and experiences brand, has launched evo Membership that offers benefits for consumers who shop, rent or service gear, travel, and...
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