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Brand Watch

Brand Watch

Isbjörn of Sweden Goes 100% PFAS-free on Net Zero Journey

Bruce Christian -
With ambitious goals to reduce carbon emissions and be net zero by 2045, premium and sustainable outdoor kids brand Isbjörn of Sweden has confirmed...
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Awards

Merrell to be Honored at Footwear News Achievement Awards

Bruce Christian -
Merrell, a hike and outdoor footwear brand and a part of Wolverine World Wide Inc., has been named Brand of the Year and will...
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Brand Watch

Patagonia Closes for Election Day

Bruce Christian -
Patagonia will be closed today to allow all employees to vote with paid time off. The closure includes all U.S. stores, offices and the...
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Brand Watch

BRANWYN Makes Transition to ZQ-certified Wool

Bruce Christian -
BRANWYN|Performance Innerwear, the merino wool performance innerwear brand made by women for women announced it has made a transition to ZQ-certified wool. Widely considered...
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Brand Watch

Ombraz Launches Built with Purpose Campaign

Bruce Christian -
Ombraz Sunglasses, the armless sunglass vanguard, is coming out swinging with its biggest campaign ever. On Wednesday, Ombraz will host an exclusive multi-brand cross-pollination event...
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Brand Watch

Cotopaxi Hires Chief Brand Officer

Bruce Christian -
Impact-driven adventure lifestyle brand, Cotopaxi, welcomes new Chief Brand Officer Brad Hiranaga as the latest C-suite executive to join the team during an exciting year...
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Brand Watch

evo Membership Rewards Customers Who Shop, Travel, Stay

Bruce Christian -
evo, the outdoor retail and experiences brand, has launched evo Membership that offers benefits for consumers who shop, rent or service gear, travel, and...
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Brand Watch

Al’s Sporting Goods Acquires Bob Ward & Sons

Bruce Christian -
Al’s Sporting Goods has acquired Bob Ward & Sons and will take over operations of all five of its Montana locations: Bozeman, Butte, Hamilton, Helena...
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Brand Watch

HOIST, Realtree Go Road Trippin’ Together

Bruce Christian -
HOIST, a hydration company, has joined forces with the crew of “Realtree Road Trips.” With its ready-to-drink and powder-form hydration products, HOIST delivers unprecedented...
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Brand Watch

Gearhead Outfitters Announces New Location in Arkansas

Bruce Christian -
Gearhead Outfitters has relocated from their former location on Dickson Street to a new location nearby on Block Street. When the company decided to...
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