BRANWYN Makes Transition to ZQ-certified Wool

BRANWYN|Performance Innerwear, the merino wool performance innerwear brand made by women for women announced it has made a transition to ZQ-certified wool. Widely considered the world’s leading ethical wool, ZQ has been the wool of choice for world-class brands that are serious about fiber quality, animal welfare, environmental sustainability, product traceability and social responsibility.

Long in compliance with REACH and OEKO-TEX standards, BRANWYN extends its commitment to ethical wool through its partnership with The New Zealand Merino Company, which sets the stringent ZQ Grower Standard. “At BRANWYN, the health of our customers, our sheep, and our planet has always come first,” says BRANWYN co-founder Lauren Shafer. “Transitioning to ZQ wool was the natural next step in our pledge to bring our customers the best of naturally sustainable merino.”

ZQ growers are held to the highest standards of animal welfare. ZQ merino sheep graze on extensive pastures in free-range farming conditions in the high country hills of New Zealand, where they have consistent access to clean water, good nutrition, adequate shade and shelter. Free to live natural and healthy lives, ZQ sheep are never subjected to the painful practice of mulesing.

ZQ farms are held to the strictest standards of environmental sustainability. Thanks to ZQ’s contract model, all ZQ wool can be traced directly back to the original growers, all of whom are required to create a customized land environmental plan. This model also ensures all ZQ growers work in safe and healthy conditions, earn fair wages and experience income stability.

Healthy sheep means high-quality, high-performing wool that holds up under strict scrutiny. BRANWYN’s line of merino wool performance underwear, bras, and bralettes are breathable, moisture-wicking, odor-resistant, and temperature-regulating, for innerwear that keeps customers dry, comfortable, and funk-free, without sacrificing the planet.

“Welcoming BRANWYN into the ZQ Brand Partner family is a real privilege,” says Donna Chan, regenerative transformation manager at The New Zealand Merino Company. “Their commitment to natural, ethical and sustainable performance aligns perfectly with the ZQ values. They are a natural fit.”

To learn more about BRANWYN and its line of Merino wool-based Innerwear, visit