namuk, the Swiss-based premium sustainable outdoor clothing brand for kids welcomes Sebastian Reinhard to the team as Chief Marketing Officer. In this role, Reinhard will be an integral part of the management team, setting the strategic guidelines for marketing communications and being responsible for the development and implementation of all namuk’s marketing activities at a national and international level.
namuk has shown rapid development since its founding in 2016 and was able to double its revenue year after year. Parents and children appreciate the high-quality, durability, product innovations and uncompromisingly ecological attitude of the brand with the owl.
Last year, it launched the Re-Use platform and expanded the product range in the bike and hiking segment – together with the global brands Giro and Lowa. Reinhard’s task will be to transfer this success to the new markets in Germany and the United States.
In the last seven years, as Marketing Director EMEA of The North Face, the 43-year-old German was instrumental in the transformation of the brand and helped to establish it in the top league of premium outdoor brands. His career includes more than 20 years of experience in marketing and sales, 14 of which were with Nike, where he served as Brand Director for the Sportswear division.
“Sebastian is an outstanding marketer whose deep understanding of consumer behavior and innovative approach to connecting with consumers will help take namuk to the next level,” said Franz Bittmann, founder and CEO of namuk.
“I’ve been impressed with the brand for years,” said Reinhard. “I want to provide my two children with carefree, adventure-filled time outdoors – and that’s exactly what namuk’s clothes do. The combination of an uncompromising ecological approach, innovation and an understanding of the young wearers’ needs is unique to me. I am very proud to support Franz and the namuk team to continue this incredible journey.”
To learn more about namuk, visit https://us.namuk.com/.
