evo, the outdoor retail and experiences brand, has launched evo Membership that offers benefits for consumers who shop, rent or service gear, travel, and stay within the evo ecosystem.
Free to enroll, members are rewarded dollar-for-point through gear and travel purchases made online at evo.com, at the seven U.S. retail locations and through interactions with evo’s digital community.
“evo Membership rewards our customers for purchases made in pursuit of their passions. We recently added over one million customers, and they, like our loyal customers, will be able to exchange rewards for gear they can only get at evo and unforgettable experiences,” said Rebecca Heard, evo’s chief marketing officer.
evo Membership benefits are broken out into three levels based on dollars spent – Green, Blue, and Black – where customers earn points on purchases, including sale items, and grow into deeper and more exclusive benefits including discounts off all gear services and rentals, exclusive member-only events, and the holy grail of adventure travel, evoTrip.
The point model is simple and allows for ease of use. For example, the points earned by purchasing a snowboard, skis or mountain bike could easily pay for the service and set-up by top technicians in an evo store and ultimately discount a spot on one of the more than 80 evoTrip destinations around the globe. Membership points stay valid if there is a purchase and/or activity on the member account within a calendar year.
Launching in time for holiday shopping, evo Membership points can be earned and redeemed on gifts for others – evo’s Gift Buying Guide curates this season’s best gifts for skiers, gifts for snowboarders, and more. For more information and to sign up for evo Membership at evo.com/membership.
