Merrell, a hike and outdoor footwear brand and a part of Wolverine World Wide Inc., has been named Brand of the Year and will be recognized at the Footwear News Achievement Awards (FNAA) Gala on Nov. 30, in New York.
The FNAAs celebrate footwear’s major style stars, best brands and brand stories, philanthropists, emerging talents and industry veterans. Honorees hail from all corners of the industry, from athletic sneakers to hiking boots to luxury heels and demonstrate the ability to shape culture through footwear and a willingness to break down barriers for their customers and the greater good.
Footwear News editors selected Merrell as Brand of the Year for promoting a more diverse vision of the outdoors. This is reflected in the brand’s vision to share the simple power of being outside with everyone. Merrell has brought this vision to life through recent initiatives, including forming a women’s centric hiking club to provide inspiration and connection to the outdoors, continuing to invest in Big Brothers Big Sisters of America to make the outdoors more accessible to youth, and supporting the National Recreation and Park Association to help create more urban green spaces.
“It is a tremendous honor to be named Footwear News’ Brand of the Year at what is considered the footwear industry’s biggest night,” said Merrell Global Brand President Chris Hufnagel. “This award is a true testament to the great work our team has done and continues to do each day to bring the simple power of the outdoors to everyone. I could not be prouder of what we’ve accomplished together or more excited for what’s next. Footwear News and each honoree have our most sincere gratitude and admiration.”
For more information on Merrell, please visit merrell.com.