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Brand Watch

Sierra Designs Supports Cultural Trek to Mount Everest Basecamp

Camping equipment manufacturer Sierra Designs will sponsor two expeditions to Mount Everest Basecamp: one with multi-platinum singer-songwriter Mike Posner led by brand ambassador and alpinist Dr....

KASK Presents Omega Ski Helmet

Keeping as cardinal points the reduction of aerodynamic drag and the safety of the athlete, KASK has developed Omega, the result of years of...

Downlite Outdoor to Expand at Canadian Down Facility

Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills to the...

Kahtoola Announces Second Round of Philanthropic Grants for 2022

Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announced the recipients of its triannual grant program’s summer distribution. Over the past 23 years,...

Dick’s Sporting Goods to Hire Thousands for Holiday Season

Dick’s Sporting Goods announced it plans to hire up to 9,000 seasonal employees as it prepares for what is shaping up to be a...

Merrell CMO Named Marketing Leader of the Year

Merrell, an outdoor and hiking brand, announced its Chief Marketing Officer (CMO) Janice Tennant has won the Marketing Leader of the Year Award by the Women...

blackcrows Announces Wild Outside-In Campaign

black crows, the French ski brand focused on design-driven high-performance ski products and apparel has launched the Wild Outside-In campaign highlighting Xpore outfits that...

Costa Sunglasses Launches Jose PRO, Honors Legendary Waterman

Costa Sunglasses, manufacturer of color-enhancing, all-polarized glass sunglass lens, brings next-level ‘PRO-formance’ to its best-selling Jose frame. As part of the brand’s fall 2022...

Merrell Signs Two Trail Running Pro Athletes

Merrell, an outdoor footwear brand, announced it has added trail runners Aum Gandhi (pictured) and Rachel Tomajczyk to its roster of global athletes.  Gandhi and Tomajczyk are the...

Royal Robbins, GBB Partner to Accelerate Sustainability Practices in Retail

Rooted in sustainability since its inception in 1968, Royal Robbins furthers its commitment to environmental stewardship by partnering with the Green Business Bureau (GBB)...
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