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Brand Watch

Gnarly Introduces 2 Hydrate Electrolyte Powders Based on Customer Poll

Bruce Christian -
Gnarly Nutrition launched two limited-edition varieties of its electrolyte supplement, Gnarly Hydrate, in Salted Margarita and Lemonade. This is the first time Gnarly has made...
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Awards

Gregory Rhune Wins ‘Made The Grade’ Designation

Bruce Christian -
Trail to rail to bike to bus stop, the Gregory Rhune 25L pack earns its way into nearly anyone’s hectic life. That’s the reason...
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Brand Watch

Bajío Expands Spring Collection with Ozello Eco-conscious Frames

Bruce Christian -
Bajío Sunglasses, maker of blue-light filtering, sustainably-made, performance sunglasses announced it has added Ozello to its spring 2023 collection. This style was named after...
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Brand Watch

Montane Encourages Spring Challenge Participaton with Strava

Bruce Christian -
The Montane 30km Spring Challenge tests Strava users to get outside and make the most of spring by completing a 30km distance over a...
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Brand Watch

Jelenew, Female Sports Brand, Launches Lines for Spring

Bruce Christian -
Jelenew, a luxury high-performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance...
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Brand Watch

Stio Spring Collection Features Performance-driven Designs

Bruce Christian -
Stio, a mountain lifestyle brand headquartered in Jackson Hole, Wyo., has launched its Spring 2023 collection with styles for the full range of mountain...
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Brand Watch

Jack Wolfskin, Bear Grylls Join Forces

Bruce Christian -
Outdoor apparel, footwear and equipment specialist Jack Wolfskin, based in Idstein, Germany, announced in March a new apparel partnership with global adventurer, bestselling author...
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Brand Watch

Rossignol Group Passes Revenue Milestone

Bruce Christian -
After a strong rebound in the 2021-2022 financial year (€313 million in revenue), the Rossignol Group recorded very strong growth in its activities for...
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Brand Watch

Mabi Swimwear Collaborates with Indigenous Activist

Bruce Christian -
Using education as a weapon, Yarikazu Xipaya attends the final year of Law School in Belém, a city 18 hours away by bus from...
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Brand Watch

SCARPA Adds Sales Team in Mid-Atlantic

Bruce Christian -
SCARPA, manufacturer of performance outdoor and mountain footwear, announced a partnership with outdoor industry sales group Alpin Sports Group, which will direct sales for...
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