By partnering with Olympic Gold Medalist Jonny Moseley, JAMBAR announced an energy bar/athlete reunion nearly 20 years in the making.
Jennifer Maxwell, the co-founder of the original PowerBar and founder of organic energy bar JAMBAR, first worked with Moseley when he was a sponsored PowerBar athlete. As part of its push to fuel winter athletes and outdoor enthusiasts, JAMBAR now has partnered with Moseley, a legendary skier, freestyle skiing analyst, and the face of California’s Palisades Tahoe.
To kick off the collaboration, Moseley created a series of Weekend Warrior Winter Workout exercise tips designed to help skiers, boarders and fitness enthusiasts get and stay in shape during the winter season. These tips, which are running across JAMBAR’s social channels, feature Moseley in his outdoor garage gym. He demonstrates some of his favorite exercises, including the Romanian Deadlift, which he calls “the most important exercise for skiers.”
While his exercises will be welcomed by all active people who like to work out at home or at the gym, they are great for those planning to hit the slopes. Featured exercises are shared by Moseley in approximately 60-second video clips.
“Since our launch about a year ago, we’ve had a great reaction from runners and bikers who are using JAMBARs to fuel their activities. Now that we’re in the winter sports season, we want more cold-weather athletes to discover our bars. It’s great to have Jonny, an iconic winter athlete, back as part of our team,” said Maxwell. “Jonny is an incredible athlete to work with.”
Each JAMBAR packs 10 grams of protein, natural sweeteners, and premium ingredients. Certified organic JAMBARs include vegan and gluten-free options for everyone, and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry.
“My favorite flavor back in the PowerBar days was Malt Nut, but I like JAMBAR’s Malt Nut Melody even better. It’s got a great peanut butter taste and the soft, crumb-free texture is perfect for winter sports,” Moseley said.
Moseley joins several JAMBAR athletes including pro cyclist and gravel rider Ali Tetrick and fellow K2 pro freestyle skier Ryan McElmon.
JAMBARs are available at JAMBAR.com leading grocery stores
