Luno, a brand dedicated to improving the car-camping experience, established a strategic partnership with The Sideways Life, a public relations and social media agency that specializes in reaching an active, adventurous audience with an appreciation for performance and design.
“At Luno, the timing was right to accelerate our efforts to reach new audiences and raise awareness for our innovative camping products,” said Zak Shelhamer, VP of strategic growth. “The Sideways Life has a proven track record of garnering earned media coverage across the outdoor/lifestyle space and we’re thrilled to have them as our growth partner.”
Luno offers an ecosystem to make the camping experience more comfortable, including camping mattresses for SUVs, vans, trucks and tents as well as a range of camping accessories, window screens, storage solutions, bedding and hand-crafted upcycled gear. From their ultra-comfortable camping mattresses to plush, portable memory foam pillows, Luno’s range of products is meticulously designed to meet the need of modern campers and van lifers at every experience level.
In addition to crafting durable, long-lasting gear, Luno keeps the betterment of people and the planet as their driving force through responsible business practices. This includes a re-roam upcycled program, mattress buy-back program and new carbon credits tool to help vanlifers, car campers and truck campers offset emissions from road trips in a matter of seconds. Additionally, through the Luno Car(e) Camping program, Luno donates three percent of profits each year to support environmental and diversity, equity, and inclusivity (DEI) causes.
“Luno’s solutions for vehicle-based camping offer a design-driven level of comfort that modern adventurers prefer, but their carefully considered design is just the starting point. With a depth of thoughtfulness, Luno aims to welcome new campers into the outdoors through its resource rich blog, and to protect the outdoors through responsible business practices. Our agency aligns not only with this desire to aid an adventurous lifestyle, but also to do it in a way that is considerate of humans and the planet,” said The Sideways Life Founder, Rian Rhoe. “Luno is the kind of forward-thinking brand that resonates now and will become increasingly relevant in the future and we are thrilled to partner with them.”
Through strategic media placements, influencer partnerships and targeted campaigns, the partnership with The Sideways Life aims to reach a diverse audience of outdoor enthusiasts and adventure seekers. This comes at an opportune time, as Luno is poised to launch their new Spring and Summer camping products. In addition to this seasonal public relations focus, Luno will reveal new spring/summer products to van lifers, overlanders and car camping enthusiasts at the Overland Expo West in Flagstaff, Arizona, May 17-19, 2024, followed by the The Mountain Games in Vail, Colorado, June 6-9.
