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Wintersports

Marker Inks New Gripwalk License

Martin Vilaboy -
Marker’s GripWalk family welcomes these new members with the recent addition of Atomic and Salomon, as well as Rossignol, Lange and Look, to further...
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Events

Sportube to Hold Raffle, Fundraiser at OR + SIA

Martin Vilaboy -
Sportube will host a dealer and media raffle for a loaded gear bag at its booth at the Outdoor Retailer + Snow Show event...
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Events

SIA Unveils Spring Fest Event

Martin Vilaboy -
In conjunction with the Thin Air Innovation Festival and hosted at Park City Mountain Resort, SIA has created SIA Spring Fest,　"a celebration of winter...
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Newly Released

Ruff Wear Partners with National Ski Patrol

Martin Vilaboy -
Starting in winter 2017-18 and moving forward, Ruffwear will serve as a partner of the National Ski Patrol. The new partnership speaks to the...
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Trail & Camp

Hillsound Sponsors Winter Wild Race Series

Martin Vilaboy -
Hillsound Equipment announced its product sponsorship of the 9th annual Winter Wild Race Series. Each race in the New England-based series is set to...
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Wintersports

American Alpine Club, Jones Snowboards Present Adventure Grants

Martin Vilaboy -
The American Alpine Club announced a new series of snowboard-specific mountain exploration grants in partnership with Jones Snowboards. The new grants are aimed at...
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Events

Klaus Obermeyer Turns 98 Years Old

Martin Vilaboy -
A big Happy Birthday goes out to Klaus Obermeyer, the iconic ski industry legend and founder of Sport Obermeyer, who turns a whopping 98...
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Newly Released

Yaktrax Launches ‘Stand Up to Winter’ Campaign

Martin Vilaboy -
Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the introduction of...
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Newly Released

Nordica Provides Digital Marketing Tools to Specialty Retailers

Martin Vilaboy -
Nordica USA is partnering with Promoboxx and Locally.com to help brick-and-mortar specialty retailers successfully market themselves to online shoppers. Promoboxx, a digital marketing platform,...
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Newly Released

Pro-Tec to Launch Snowsports Helmets

Martin Vilaboy -
In honor of its 45th anniversary, Pro-Tec will be launching an all-new Pro-Tec Snow helmet line for fall 2018. Pro-Tec will be launching five...
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