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TRAVOCA is Born Under the Stars, Built for the Journey

Brady Hicks -
One night under the stars was all it took to inspire a new brand dedicated to elevating outdoor adventures by bringing people together. TRAVOCA...
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Ingredients

Rab Unveils Updated Pertex Shield Shell Collection for S/S 2025

Brady Hicks -
British outdoor brand Rab, which is owned by Equip Outdoor Technologies, revealed a comprehensive update to its Pertex Shield shell collection. Drawing on more...
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Green

NEMO Equipment Launches bluesign PRODUCT Tent

Brady Hicks -
NEMO’s Dagger OSMO, a tent brand featured in specialty outdoor stores, was announced as a bluesign PRODUCT. The milestone highlights NEMO’s commitment to clean...
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Trail & Camp

Oboz Footwear Names New VP of Sales

Brady Hicks -
Oboz Footwear appointed Lauren Colalillo as VP of sales. Colalillo joins the company with 15+ years of sales leadership experience in the outdoor and...
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Trail & Camp

La Sportiva Extends Relationship with Life Time Leadville Race Series

Brady Hicks -
La Sportiva announced that it is extending its relationship with the Life Time Leadville race series for an additional three years. The Italian brand...
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Trail & Camp

Baffin Team Takes Product Testing to Iceland

Brady Hicks -
Canadian cold-climate footwear and apparel brand Baffin embarked on a new product-testing expedition, heading to Iceland’s rugged landscapes. From Oct. 23-27, a team of...
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Brand Watch

Topo Athletic Adopts eVent Fabrics BIO Footwear Laminate

Brady Hicks -
eVent Fabrics, which offers waterproof and breathable fabric technology, announced that it is officially supplying its planet-positive eVent BIO footwear waterproof/breathable laminate to Topo...
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News

National Outdoor Leadership School, MSR Announce “Get A Lot, Give A Lot” Promotion

Brady Hicks -
National Outdoor Leadership School (NOLS) and MSR, the manufacturer of WhisperLite stoves, announced their “Get A Lot, Give A Lot” partnership. Through the end...
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Trail & Camp

Yamaha Awards Over $170K in Q2 Grants to Rebuild OHV Trails

Brady Hicks -
Yamaha Motor USA announced that it awarded over $170,000 in grants through its Yamaha Outdoor Access initiative (OAI) in 24Q2 alone. These grants funded...
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Brand Watch

Astral Launches Fall 2024 Footwear Collection

Brady Hicks -
Astral announced its upcoming collection of footwear for Fall 2024. This collection will feature four new models and three special editions of its Loyak...
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