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Wednesday, October 8, 2025
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Market Research

Colorado School to Offer Outdoor MBA

Martin Vilaboy -
The outdoors industry needs strong business skills and leadership training to be able to manage the industry’s significant assets. That’s the thinking at Western...
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Endurance

Chamois Butt’r Unveils New Product Packaging

Martin Vilaboy -
Chamois Butt’r, a skin lubricant and chamois cream developed to improve riding comfort, unveils updated packaging across its entire product collection. Chamois Butt’r also...
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Endurance

Pearl Izumi Named Exclusive Sponsor of USA Triathlon 

Martin Vilaboy -
Pearl Izumi was announced as the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team,...
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Newly Released

SylvanSport Moves into New Zealand

Martin Vilaboy -
SylvanSport has been expanding the reach of its GO camping trailer and GO Easy gear hauler throughout North America. Starting in 2017, the SylvanSport...
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Ingredients

Even Flip-Flops Can Be Connected

Martin Vilaboy -
It’s not exactly where one would expect to find early adoption within the "Internet of Connected Things," but a high-end sandal brand is introducing...
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Ingredients

Vans, Schoeller Get Technical

Martin Vilaboy -
This spring, Vans partners with Schoeller Textiles to create a seven-piece footwear collection featuring Schoeller’s highly functional fabrications on Vans’ classic silhouettes. For the collection,...
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Ingredients

LifeStraw Partners with Water Awareness Campaign

Martin Vilaboy -
LifeStraw, makers of innovative filtration and purification products for safe drinking water, announced its partnership with Thirst, an international non-profit committed to water conservation...
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Endurance

Nathan Runs Annual Run Specialty Campaign

Martin Vilaboy -
Nathan announced the launch of the 2017 Run Like Water spring hydration campaign. This marks the fourth consecutive year that Nathan has partnered with...
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Rep/Distributors

Beeline Mobile Bike Service Teams with Amazon

Martin Vilaboy -
Beeline Bikes, the mobile bike service that goes to users, is working with Amazon to provide on-site bicycle assembly and set-up for customers in...
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Events

Under Armour Announces UA Mountain Running Series

Martin Vilaboy -
Under Armour announced the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail running enthusiasts and...
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