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Ingredients

LifeStraw Partners with Water Awareness Campaign

Martin Vilaboy -
LifeStraw, makers of innovative filtration and purification products for safe drinking water, announced its partnership with Thirst, an international non-profit committed to water conservation...
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Endurance

Nathan Runs Annual Run Specialty Campaign

Martin Vilaboy -
Nathan announced the launch of the 2017 Run Like Water spring hydration campaign. This marks the fourth consecutive year that Nathan has partnered with...
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Rep/Distributors

Beeline Mobile Bike Service Teams with Amazon

Martin Vilaboy -
Beeline Bikes, the mobile bike service that goes to users, is working with Amazon to provide on-site bicycle assembly and set-up for customers in...
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Events

Under Armour Announces UA Mountain Running Series

Martin Vilaboy -
Under Armour announced the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail running enthusiasts and...
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Newly Released

Sweet Protection Names North American Sales Manager

Martin Vilaboy -
Norwegian developers of premium helmets, protective gear and technical clothing, Sweet Protection named Mike Erwin as its new sales manager for North America. During the...
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Newly Released

MiiR Invites Customers into Product Development Process

Martin Vilaboy -
Seattle-based MiiR is inviting customers to shape its product assortment with the launch of the MiiR Lab. The MiiR Lab features new products that...
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Climbing

Vernachio Named Mountain Hardwear Brand President

Martin Vilaboy -
Columbia Sportswear Company announced the appointment of industry veteran Joe Vernachio to serve as president of its Mountain Hardwear brand, effective April 3, 2017....
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Market Research

Tepui Tents Awarded Rooftop Tent Design Patent

Martin Vilaboy -
Tepui Tents has been awarded a utility patent for its rooftop tent system. The new patented Zipper Gimp system couples the tent’s base with...
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Newly Released

Mobile Bike Shop Partners with Bay Area Brick-and-Mortar Dealer

Martin Vilaboy -
Beeline Bikes, the mobile bike shop that comes to you, has partnered with Summit Bicycles, the largest local bike shop in San Francisco/Silicon Valley....
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Newly Released

Kelty, REI Partner on Value Camping Line

Martin Vilaboy -
Kelty has introduced its The Discovery Line of "easy-to-use camping furniture, tents and sleeping bags" that are "designed for the spontaneous outdoor consumer looking...
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